AI-Powered SEO and the Evolution of Search: How Brands Must Adapt

ai powered search

Search has always been evolving. From typing a few keywords into Google to today’s more advanced queries, consumers expect answers fast, relevant, and personalized. But now, a new player is reshaping the SEO landscape: Generative AI and conversational search. For African brands looking to grow online, understanding this shift isn’t optional — it’s critical. In […]