Prompt Engineering with AI: How to Ask Questions the Right Way and Get Smart Answers

AI isn’t just a tool for tech experts anymore. Today, it’s part of our everyday lives — from chatbots answering questions to apps helping you write essays, plan trips, or even draft creative stories. But here’s the thing: AI works best when you ask it the right way. This is where prompt engineering comes in. […]
AI-Powered SEO and the Evolution of Search: How Brands Must Adapt

Search has always been evolving. From typing a few keywords into Google to today’s more advanced queries, consumers expect answers fast, relevant, and personalized. But now, a new player is reshaping the SEO landscape: Generative AI and conversational search. For African brands looking to grow online, understanding this shift isn’t optional — it’s critical. In […]